Work
Dear 2020
Client: TBWA India
Service: Creative Direction, UI/UX, Art Direction, Illustration
Sector: Advertising Agency
Year: 2019
Overview
A project to say goodbye to 2020.
2020 was clearly out of syllabus. Couldn’t let this go by without a proper send off. So here is a nifty little side project. One can send messages of gratitude to those who helped you survive 2020, print their own survivor tee shirts or download the stickers and plasters to use it in your chats.
Engaging 'create your own' personalized gratitude notes were designed to provide a lively interaction on the site.
During the COVID-19 crisis, these appreciation cards transformed into vital tools for transmitting happiness and acknowledgement. Together with this, 'Heal from 2020' sticker sets for online platforms such as Snap and Instagram were also created.
Outcome
In a unique style, this aesthetic provided a calming and elevating effect, helping individuals to officially say goodbye to the chaotic year of 2020.
"Dear 2020," a farewell website filled with fun activities to bid adieu to a challenging year was well-received, injecting a bit of lively energy and positivity into saying goodbye to 2020, providing users with a sense of closure and upliftment.
More work
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